THe StaNDaRd Is BuiLt DifferEnt.
We are a sports agency with a vision to elevate athletes who break barriers and redefine what’s possible. Fueled by passion and deep industry insight, we empower game-changers to make their mark on and off the field. Our dedication to underserved communities like Native Hawaiian and Polynesian athletes strengthens communities and raises the bar for those overlooked. We don’t just play the game – we change it, standing side-by-side with our athletes and their families to create lasting, generational impact.
LEAVE A LEGACY
WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARDWE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARDWE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD
ROOTED In PurpoSE.
At The Standard, we exist to serve alongside our athletes and clients, walking with them to create a
multi-generational impact that will truly change the world. As difference makers in underserved communities, we provide full-service, personalized representation for athletes at the high school, collegiate, and professional (NFL) levels. With headquarters in Los Angeles, San Antonio, Salt Lake City, Jacksonville, and Honolulu, The Standard offers comprehensive support through every phase of a player’s career, from cradle to grave, empowering a legacy of excellence and transformation.
BETTER TOGETHER
WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARDWE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARDWE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD WE ARE THE STANDARD
OUR SERVICES
At The Standard, our services evolve alongside the growth of our athletes and clients, reflecting our difference-making commitment to the communities they come from. We provide comprehensive support at every stage, from character development on the field and in the classroom to navigating the complex NIL landscape and NFL contract negotiations. Our expertise also includes long-term financial planning for sustainable success. As pioneers in NIL representation, we take pride in guiding collegiate athletes to the pros with personalized programs designed for every phase of their journey. Together, we are ready to be The Standard and make a lasting impact.
IMPACT BEYOND THE GAME
PROfessIonals
NIL AtHLETES
CONNECTED COAST To COAST
The Standard offers coast-to-coast convenience with offices in Honolulu, Los Angeles, Salt Lake City, San Antonio, and Jacksonville. No matter where you are, we provide personalized support at every stage of your journey.
ALWAYS WITHIN REACH
HONOLULU
LOS AnGELES
SALT LAKE CIty
SAn AnToNio
JACKSONVILLE
“My NFL draft prep was incredible. My team at The Standard went way beyond my expectations ensuring
I was THE most prepared rookie at the combine”
SIONE VAKI
Detroit Lions RB
“I wasn’t sure what to expect from an agency when I was looking to transfer. I am super blessed to have met the team at The Standard as they continue to elevate my game on and off the field at Texas A&M.”
Marcus Ratcliffe
Texas A&M Safety
“I am in High School and the crew at The Standard make me feel like a pro - they provided more support and expertise to me and my family along this journey than I could have ever hoped for - super blessed to be part of The Standard.”
Brock Harris
#1 Tight End in Class of 2026, Pine View High School.”
“Super proud to partner with the team at The Standard - their faith-based values and focus on elevating the person, not just the player, make them the kind of firm we like to do business with.”
Riccardo Stewart
Director of NFL client relationships, AWM Capital
"When he (Sione Vaki) came into the building, he had maybe watched all of our tape, just about 80 percent of our schemes, and he had personally drew all of them out vs. different coverages, vs. different fronts," […] It was refreshing to see an old school mentality of just doing the work. Not having anybody else do it for you. You have it all drawn out the way that it needs to be drawn out. And then preparing for those visits in that way. So that was impressive."
Scottie Montgomery
Detroit Lions RB coach