WHO WE ARE
An InTegraTed SySTEM
For The MODERN AtHLETE.
The Standard is a revolutionary sports agency powered by a team immersed in sports, entertainment, and culture. With keen industry insight, we set a bold standard for the future.
Every decision, on the field or off, is connected to your long-term outcome.
Most agencies operate in silos. We operate as a system.
SERVICES
WHAt WE DO
01
aTHLETE DEVELOPMENT
Talent gets you noticed. Development gets you paid.
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Individual development plans
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Film evaluation and scouting feedback
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Offseason training strategy
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Combine and Pro Day preparation
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Performance benchmarking and analytics
02
NIL & BraNd StraTegy
Turn visibility into long-term leverage and ownership.
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NIL deal negotiation and execution
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Brand identity and positioning
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Social media growth strategy
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Content planning and execution
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Strategic partnerships and endorsements
03
FInAnCIAL ECOSYSTEM
Protect and grow what you earn.
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Tax minimization strategies
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Business entity structuring
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Investment and wealth planning
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Budgeting and cash flow systems
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Insurance and risk protection
04
CAREER STRAtEGY & REPRESENTAtION
Protect and grow what you earn.
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NFL Draft evaluation and strategy
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Contract negotiation
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Team and market positioning
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Transfer portal and recruiting strategy
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Post-career planning
OUR IMPACT
By The NumBers
THE PROOF
WHAt OUR CLIENTS SAY
DALLEN BENTLEY
TE - DENVER BRONCOS
“The Standard believed in me early and helped position me for opportunities at every stage of my journey. They believed in me, invested in me, helped develop me, and now I am a Denver Bronco.”
MARCUS RAtCLIFFE
CAPTAIN/DB - TEXAS A&M
“I was at San Diego State and am now a Captain at Texas A&M and The Standard has been with me through the entire journey. They helped me build my brand, my foundation, and invested in my football development.
Our next stop is the 2027 NFL Draft..”
ESA POLE
OL - KANSAS CITY CHIEFS
“The Standard is legit. They have done 100% of everything they said they were going to do. They are family."
AnDREA HarrIs
MOTHER OF BYU TIGHT END BROCK HARRIS
“As parents, trust and communication matter more than anything. The Standard treats our family like family. Their guidance gave us confidence during every major decision."
WHY THE STANDARD?
We Don't Just BUILD PlaNs.
WE DeliVer ResulTs.
SET THe StAndard.
LOCATIONS
CONNECTED COAST To COAST
The Standard offers coast-to-coast convenience with offices in Honolulu, Los Angeles, Salt Lake City, San Antonio, and San Francisco. No matter where you are, we provide personalized support at every stage of your journey.
HONOLULU
LOS AnGELES
SALT LAKE CIty
SAn AnToNio
SAn FrAnCiSCo
kaNSAS CIty
